The Ask

With a flooded market of professional studies programs George Washington University was looking to stand out. The prevailing perception was that degrees are not as relevant in today’s modern workplaces.

How do we reintroduce the East Coast to one of the most respected professional studies programs in the country while highlighting aspects that truly distinguish it from others in the market?

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The Answer

By creating intellectual friction that sparks debate and new ideas by bringing together students with diverse backgrounds and perspectives. By giving students a deeper, more well-rounded understanding of their fields of study by partnering with faculty and influencers from other industries. And by tapping an exclusive network of experts, influencers, and alumni to provide students with unmatched access to opportunities and careers in some of the most competitive fields in D.C. and beyond. 

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