And when a freak traffic jam shut down I-95 in Virginia for 35 hours, it left thousands trapped without food. A Schmidt Old Tyme truck was opened to distribute food to hungry motorists. Within 24 hours, the story began to go viral online. But there was one glaring problem. They had no social media presence. Within hours, we activated a social media profile launch process—the channels, the resource needs, copy, optimization.

The accellerated approach allowed Schmidt to build followers faster than in a traditional launch, using the event as a catalyst. The stats are as delicious as they are filling. 350X Growth on Facebook vs. competitors, 2,500 new followers per month across Facebook, Twitter, Instagram and LinkedIn, 209X higher engagement on Facebook, 14K+ engagements in a single month, and a 15% increase in sales.

Since then, we've been invited by Schmidt Old Tyme to livestream events like the Super Bowl, host seasonal contests, and employ influencer content to solidify their social foundation.